Straight answers · Rapid City

Straight answers.

Every term, in plain words, grouped by the kind of question: paying, owning, building, the free read, and what happens if something happens to me. Nothing on this page needs a call to understand, and the numbers are printed on the pricing page.

The terms, in one place

Prairie Mark answers every term of a certified website for a Rapid City shop on this page, in plain words: what the monthly covers, what leaving before month six costs, what month seven is, whether you own it, what the zip is, how the build goes, what counts as an edit, what the free read is, and what happens if something happens to the one person who builds it.

The terms, in one place Prairie Mark answers every term of a certified website for a Rapid City shop on this page, in plain words: what the monthly covers, what leaving before month six costs, what month seven is, whether you own it, what the zip is, how the build goes, what counts as an edit, what the free read is, and what happens if something happens to the one person who builds it. Every figure is printed on the pricing page and nowhere else, and every answer here is the full one — the one-line forms on the other pages point back to this page.
Paying

Paying for it.

What does the monthly cover?
Four things, on one line of your statement: the hosting, two changes a month by my hand inside a scope you read before you sign, the person who built the site picking up when you call, and your own AI on the site's posts inside the post types approved for your shop. Nothing is paid down before the first bill. The figure is on the pricing page.
What if I leave before month six?
You pay what is left of the six bills and take the zip of the whole site. Nothing is switched off while you decide and nothing is held back; the balance is a number on your statement before you decide, never a penalty read to you afterward.
What happens at month seven?
The site is already yours. Keep me on at a care tier — hosted, edits, or same-day — and dial it down any time, or take the zip to any agency. What each tier buys, and what it costs, is printed on the pricing page.
Can I pay it once?
Yes. Pay it once and the site is yours the first day; after that the only bill is hosting, and only if I am the one hosting it. The one-payment figure is on the pricing page.
What are the founding credits?
Four things a new shop can trade for part of the build's price, taken off at signing: a Google review once you are happy with the site, a before-and-after story I can publish, the right to show the site and the job photos as my work, and two introductions to other shops in town. They are how I earn proof I have not got yet. When the founding window closes they stop reaching the floor and the list price is the price; what each one is worth is printed on the pricing page.
Are there refunds?
On the monthly road there is nothing to refund: nothing is paid down, each bill pays for a month the site was up, and leaving is the balance and the zip, never a penalty. The price you signed at is the price; it does not move after work starts.

The numbers

Owning

Owning it.

Do I own it?
Yes. The domain is registered in your name from day one. The whole site — the words, the pictures, the theme — is yours at month six on the monthly road, or the first day if you pay it once.
Do I keep the domain?
Yes. It is registered in your name at cost, with the login in your hands from the first day, on every care tier and on none. Leaving me never means leaving your address.
What is the zip?
The whole site as files and folders: the theme, the words, the pictures, a tested import, and the instruction files your own AI uses. It is handed over at the handover and again on request, it runs on any host, and the certificate names the build it was taken from.
Can I take it to another agency?
Yes, any time. The zip runs on any host, the domain is already in your name, and nothing on the site depends on me to keep working. Leaving is a decision, not a fight — the same for a shop in Rapid City as for one anywhere else.

What you get

Building

Building it.

How long does it take?
Days, not weeks — a class, not a number I have timed yet. You see the site twice before launch, once with the core pages up and once with all of them, and the inspection runs last. A measured build time prints here when one has been measured.
What counts as an edit?
One change to one page I already built: words; a price, an hour, an address; a photo you send me put in place of one; a service added to a list or taken off it; a town added to the service area; a field on a form; one email blast to your list. It counts against the two. A fix to my own mistake, and any re-inspection my own change makes necessary, never counts and costs nothing.
What is quoted work?
Work that is not an edit: a new page, a section laid out again or the look changed, a new thing the site has to do — booking, payments, a new form — a new service line with its own page, new photos or writing past a swap, and anything that would take the site outside the certified standard. I quote it before it starts, and it never comes out of your two.
Can my own AI change the site?
Yes — inside the post types approved for your site, as often as you like, and it never counts against the two. The instruction files that make it work ride in the monthly, and the approved types are what keep the certificate true after a change you make yourself.
What are the approved post types?
The kinds of content your own AI may write into the site, named for your shop before the first handover and written into the kit's instruction files. Inside them your AI writes freely; outside them is the certified structure, which stays as built. The list for your shop is named before you sign, and it is yours to read.
Do you build on WordPress?
Yes. The site is a WordPress theme built to the public code for web pages and inspected point by point, so it runs on any host that runs WordPress and the zip imports into a fresh one. What makes it certified is that it is built to code and inspected, not what it runs on.

How it goes

The free read

The free read.

What is the check?
A free read of the website you already have. I open it the way a machine opens it, write down what I find against rules I set before I looked, and read it back to you on a short video call. It is a measurement, not a sales call; the first bill I send is for a build, and a build is a thing you ask me for.
What do you read?
The same list on every shop, in the same order: whether one page is doing every job, whether the phone number sits at the top where a thumb lands, whether the site carries a machine-readable business card, whether the AI readers are let in or turned away, whether a note is left for the machines, and the date on the last thing put up on the news page. A few more things I look at with my own eyes, and I say which is which.
What comes back?
The read, out loud, in three beats: the site as a machine pulls it, then what an AI says about your shop right now, word for word, made-up parts and all, then — only if you want it — the calls you are missing, counted with you on the phone. No write-up shows up later, no grade, no ranking against anyone in town; what the site is built on is a fact I hand you, not a finding.
What happens if I say no?
You keep what I found, and you hear nothing more. That is the test of a free door: no run of letters starts, nothing is held back behind a signature, and the read was yours whether or not you ever hire me.

Read your shop

If something happens

If something happens.

What if something happens to you?
pending
How do I reach you?
The form on the contact page, or the email at the foot of every page; the phone prints there too once I have set the number of record. It is my number, not a desk's — leave a message and I call back. After the form, I reply by email or text with a few times to pick from, and the talk is a free video chat.

Who builds it

The door

Still a question?

If the one you came with is not on this page, pick a time and ask it out loud. I will answer it straight, and the first invoice is the build.

Set up a time